Recharge patient acquisition practices with Salesforce health cloud

Approach

It was essential to find a way to allow for segmentation using a physician referral system. In order to capture the number of new leads and focus on established patients as well, we felt that a targeted campaign strategy needed to be defined.

Solution

Automated patient acquisition and retention with Marketing Cloud and Health Cloud

The best approach would be to acquire new patients by using smart physician referral management. Intelligent segmentation can be used to find relevant referring physicians that may generate more patient flow. In addition to referrals, targeted campaigns across multiple channels may result in a multitude of leads to be captured. Regardless of how leads come through, they can be compiled and accessed in intelligent consoles. Prospects can be routed to the appropriate department with health assessment questionnaires and recommendations for the next steps. When a patient is ready to book, they will be routed to the appropriate department. 

Make an impact with personalized support. SMART, FAST, Personalized. 

The first point of contact is very important in any industry, patients expect the same level of customer service just as in any other industry. For patients to be assisted promptly, staff must be equipped with the tools that will empower them to answer every question with the highest level of confidence and accuracy. By integrating with back-end systems and by accessing a complete view of the patient, agents are empowered to answer questions accurately.

Connect with our Salesforce experts at HIMSS20 - Booth 6779, to get the Salesforce health cloud advantage for your organization and make a great impression with intelligent personalized support.  

Build trust and make great impressions every time by making personalized recommendations.