Better visual look and feel
The Salesforce lightning experience now offers a new and improved look and feel of data. There is a drastic reduction in white space and better information density and contrast allowing you to see more of what you need without scrolling. Improved contrast between foreground and background as well as splashes of color makes it easier to scan and scroll through data without being overwhelmed by data.
Salesforce Einstein (Wave Analytics)
Salesforce Einstein gives you the power of advanced AI capabilities to power your sales, service and marketing functions. With the advantage of AI-powered apps, each interaction enables smarter and better results for everyone. Einstein empowers business users with unbiased answers and recommendations to help you understand the data and also offers suggestions on ways in which you can act on it for better results.
Einstein Analytics also offers an effective format for automating contact additions. This will help you track how many contacts Einstein has added to Salesforce. In addition, the power of Einstein Activity Capture frees up your Sales team from manually logging supporting quotes and contracts, events and emails. All of these are automatically added to the records and used by Einstein to generate actionable insights.
Smarter dashboards
Lightning’s real-time dashboards features take data interpretation to a whole new level. It enables you to create a report for a specific metric and allow you to create a dashboard with components using the Einstein-powered Search function. With this function, the smart utilization of data is taken to a whole new level.
Global search features connect to the enterprise index allowing you to access data in any feed or database and saving on the time you would otherwise need to locate the information manually.
The Lightning experience also allows you to create combination charts that plot two or more sets of data on a single chart. For eg: show the average probability and number of opportunities by stage. This feature did not exist in the Classic version.
Secure Lightning experience
Lightning Locker promises new security features that also score big. Users would not be able to change their assurance levels from standard to high while they are logged on. Such users would have to log out of their lightning sessions and log in again using a higher assurance level authentication method. This allows you to control access to the data by adding a double layer of verification.
The long road to adoption
The new Salesforce While the lightning mode promises to rejuvenate the Sales experience and allow them to reduce their routine activities and free them for more customer interaction. However, as with every new functionality, user adoption needs to be mapped and planned for a seamless switch.
Three keys steps to an easy lightning adoption
1. Know your users
It is important to understand how the new features and functionality will impact all the users. Analyze your use cases to understand the benefits for each user and map how they can start using the data more effectively to their advantage with lightning.
2. Connect with an experienced lightning expert
With the help of a seasoned expert, you will have the advantage of avoiding common pitfalls that the admin and development teams would need to prepare for without affecting the flow of business. You could take advantage of their recommendations as well as specific next steps that would not only help you manage the change effectively along with your specific customization but also reduce the workload in half by knowing how to analyze your technical readiness for the switch.
3. Team up
Ensuring that everyone is on the same page is key to an effective switch. Collaboration with the Salesforce Trailblazer Community as well as local user groups are a great resource for your technical team and can help them discuss best practices and questions as they deal with key issues and stay on target.
You can read more about the switch from Classic to Lightning in our post here.