Commerce Cloud is a multi-tenant, cloud-based commerce platform that empowers brands to create intelligent, unified buying experiences across all channels - mobile, social, web, and store.
Since the platform has a range of market-leading features, there are several benefits to implementing Salesforce Commerce Cloud. Some of the biggest advantages the solution offers include:
Robust Marketing Tools: Commerce Cloud's marketing toolkit enables customers to quickly and efficiently find the right products to increase conversions and sales. It also allows businesses to create, manage, and share engaging, optimized content across multiple sites and in various to help individuals make educated buying decisions.
Optimized Content Across the Globe - The customer’s goal was to improve data processing, delivery, and performance of video content across the globe. To improve end-user experience, the requested content needed to be optimized in real-time for each global end-user’s device and the local connection (bandwidth).
Implemented Framework & Solutions using B2C along Integration with 3rd party Apps - The customer chose multiple locations across the globe (having the choice of over 20) to house their content processing and delivery function. Each location is made up of a group of 5 servers. Three servers process front-end workloads and two GPU servers transcode video and images based on the end-user device and connectivity specifications. The end result was lightning-fast content delivery for end users anywhere in the world.
B2B sellers face challenges internally driving their organizations to adopt digital commerce and bridging online and offline selling. 3 Common Challenges of Salesforce B2B Commerce include -
Despite the oncoming tide of B2B opportunities, Realizing effective time-to-value is one of the biggest challenges for businesses looking to create and execute a B2B e-commerce strategy. High time-to-value is a costly reality for many businesses who face months of implementation time before their B2B Commerce capability is ready to run.
While Salesforce tackles this obstacle by boasting the fastest enterprise B2B e-commerce implementation on the market today, that doesn’t take into account integration with SAP system.