A portal is a secure online environment where a business can interact with its clients and employees. Almost all companies are aware of the importance of an employee portal or intranet. However, quite a few are inhibited by the cost involved in implementing it for small businesses. With the advent in technological innovations, there are a wide range of solutions to cater to every size and type of enterprise.
Before you take the decision to launch your own company customer portal, here is a quick guide to help you understand what you can expect and look for before you take a decision.
Do you need a Customer portal?
Technology has changed the way in which businesses interact with their clients. Demand for 24-hour support and personalized interactions are now the norm in every business offering. Till some time back, being active on social media was sufficient to keep your clients informed. With the demand for personalization on the rise, an increasing number of businesses are discovering the potential of Customer portals. While interacting with a human representative is important to maintaining the business image, offering the option of a self-service portal is a faster and easier way to ensure constant customer support.
Advantages of a customer portal
- Streamlining of processes: A common portal offers a central location where all client contracts, proposals, contact information and history can be stored. This ensures that everyone has access to up to date information that will facilitate faster turnaround times and personalization of preferences.
- Customer loyalty: While earning new clients is considered as important to growing a business, it is also important to keep existing customers satisfied. Every customer appreciates personal interaction and the ability to interact with the supplier without a delay in turnaround times. A dedicated portal makes it much easier for both parties to make and amend contracts without a lengthy administrative process.
- Secure information: With the advantage of cloud based portals, clients and companies can rely on the latest in security technology to keep their data safe and readily accessible.
If you are looking for a boost to your communication and collaboration efforts and at the same time maintaining market competitiveness, contact us for a cost-effective customized solution.
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