How do you find the right Salesforce solutions to meet your business requirements

With 150,000+ companies depending on Salesforce for their cloud-based CRM (customer relationship market) needs, the company has definitely got a lot to boast about. In 2018, Salesforce ruled the worldwide CRM market with a 19.5% market share. Their closest rival SAP had 8.3% of the market share.

Salesforce offers a wide range of cloud-based solutions that help companies boost productivity and team collaboration, boost sales revenue, and customer loyalty. The company also follows an aggressive acquisition strategy that helps them add-on features and solutions that enable its customers to meet their business needs from a single source. In the enterprise software market, the largest demand is for CRM solutions. Based on the research shared by Gartner, customer service and support contributes 35.7% of CRM market revenue, attaining $17.1B in revenues in 2018. The advantage of the CRM solution is that it offers companies the ease of handling their key operations in marketing, sales, digital commerce, and customer service and support.

Why Salesforce?

For companies trying to understand if Salesforce is for them. The research can be quite intimidating and bring out a lot of information. And rightly so. The range of solutions offered by Salesforce is quite comprehensive. A look at their portfolio shows you how extensive their product catalog is.

Salesforce offers the key advantage of coordinating team effort across the entire spectrum of functions- marketing, sales, commerce, service and IT teams under a single integrated CRM platform that enables you to stay connected to your customers from anywhere with Customer 360.

Quite often, during my meetings and client interactions I hear this question – ‘With such a wide range of solutions to choose from, how does one select the right one for a specific business requirement?’