Are you analyzing your usage pattern data to improve conversion rates?

74% of people are likely to return to a website if it is optimized for mobile.

Intentional and strategic user experience has the potential to raise conversion rates by as much as 400%.

These are just two of the interesting statistics shared here about the importance of User interface design. Companies spend a lot of time and money in designing a user experience that will help them achieve their goals. However, often, they forget about the most crucial part of this process. It is imperative to conduct user experience testing routinely and analyze the usage pattern data collected in order to stay relevant to their customers’ needs.

This process is not a one-time exercise but should rather be a routine requirement for website maintenance. The website should offer an intuitive platform where ease of usability ensures that the relevant information is easily available to the user without them having to look for it.

What is UI (user interface) design pattern?

The first step is to understand what a (user interface) UI design pattern is made up of:

Usability Issues: Problems the user finds while working on the site.

Cause of problem: The task that leads to this problem (I.e. clicking on a tab etc.)

Solution: The solution offered by UI designer to solve this problem

Analyze the issue: Analyze the usage pattern to understand how it affects other tasks/desired outcomes etc. 

In order to conduct this analysis, it is important to ask the right questions and gather the data required for an informed decision.